Social media requires both strategy and creativity, and while it can be overwhelming, the importance of social media cannot be overstated. 90% of advertisers use social media, and 75% of marketers achieve better business objectives. In addition, their benefits extend far beyond increasing sales. Still, 50% of small businesses are not using social media to promote their businesses.
There is a disconnect between those who are already seeing the benefits of social media and those who are just starting out. What can be achieved?
- Increase your brand awareness: Social media marketing will make it easy to spread the word about your products and your mission.
- Increase traffic: using social media and linking to the website will increase traffic tremendously.
- Promote your products and services: this is why you invest in marketing.
Achieving brand recognition is one of the most important goals of any business, especially because consumers want to buy brands they recognize, and social media enables effective brand building.
Social media has a benefit over traditional media because it can put your brand in front of people much more quickly and easily.
A great social media marketing strategy will generate a conversation about your brand, products and partners.
Connect with your audience through social listening
Social listening is the act of monitoring social conversations about certain topics, brands or products and helps you understand what is important to your audience and identify trends that your target audience is following. You can also identify the tone and language used by your target audience.
Collect data to analyze the audience
Audience research is similar to social listening. You look for the keywords your audience uses, but it is more focused on a specific product. You can use social media to gather this information. To view the data on your pages, most have analysis and analytic tools.
Referral traffic to the website
Social media marketing can help send customers directly to your site. It is unlikely that all your traffic will come through the search engines, and social media channels allow for more diverse inbound traffic flows.
Using Social Media to grow your brand awareness.