In live interactive broadcasts in any industry we have one element in common: that viewers interact with broadcasters, and there are three great proven systems that work, but there are many others, including live trading, sponsorships and donations.
Live commerce is the evolution of Internet shopping in which viewers can see models or influencers as they display products, which are explained and detailed, and can interact with those who present them. The experience combines online shopping with viewers. It is very popular in the APAC area and in North America.
The most and best selling products are jewelry, fashion, accessories and skin care. Also furniture, cars, gardening and crafts are enhanced by an expert asking questions or accompanying a buyer on a purchase using an application or a website.
When a broadcast has many media views, large individual sponsorships can be achieved even if they are managed globally. Large broadcast sponsors often include energy drinks, computer peripherals such as keyboards, and even food delivery services. Most deals are products that are broadcast and used in real time during transmission.
In the case of online games we have a clearer case, where broadcasters focus on the playability of an upcoming video game. In other cases, such as sports events, we have sponsorships like the usual ones for televised sports broadcasts.
For those individuals, small businesses or nonprofit organizations, this type of philanthropic route gained growth in 2020, replacing the telethons that have been held for many years on television, being able to react in real time to what happens in the live.
In many cases, content creators are looking for a system of patterns in donation mode through which their time is compensated for the creation of content and can increase the value of production. Donors give money each month to watch extra content not publicly available, get regular content before non-donors, and receive personal thanks from streamers. This is one of the easiest methods of monetizing live broadcasts.
You focus on content. We focus on monetization.